Mariana Tek is good software. If all you want is booking, billing, and a branded app, it does that. But if you spend money on Meta or Google, there's one question it was never built to answer: which ad actually produced each paying member. That's the question Kuviro exists to answer.
Both platforms run a studio well. The difference is what happens to your marketing money.
| Kuviro | Mariana Tek | |
|---|---|---|
| Scheduling, billing, check-in, branded app | ✓ Included | ✓ Included |
| Pick-a-spot reformer / megaformer booking | ✓ | ✓ |
| Ties every ad click to a paid membership | ✓ Core feature | ✗ Not offered |
| Cost-per-member & ROAS by campaign | ✓ | ✗ |
| Sends real conversions back to Meta & Google (CAPI) | ✓ | ✗ |
| What "marketing analytics" means | Ad spend in, paying members out | Email opens, clicks, landing-page conversions |
| Lead board the front desk works, with auto follow-up | ✓ | CRM tasks & segments |
| Plain-English owner briefing every morning | ✓ | ✗ |
| Built for | Independent studios, 1–5 locations | Franchises & multi-location brands |
| Who you actually talk to | The founder who builds it | Xplor support & account teams |
| Growth help that costs extra | None, the growth engine is included | Paid "Professional Services," insurance, capital |
| Pricing | $499/mo founding, locked for life, published | Quote only, premium, demo-gated |
| Migration off your old system | Founder moves your members & saved cards, autopay never stops | ✓ Guided onboarding |
Comparison reflects each platform's publicly available materials as of September 2026 and Kuviro's current capabilities. Competitor features and plans change, confirm specifics with Mariana Tek directly. This page is not affiliated with or endorsed by Mariana Tek or Xplor.
Mariana Tek's marketing reports show email opens and clicks. They stop at "booked." Kuviro traces every membership back to the exact ad, then feeds that back to Meta and Google so they optimize on real members, not clicks. That is the whole reason ad budgets stop leaking.
Their marquee logos are national chains. If you run one to five studios, you're a small account in a big system, upsold insurance, capital, and paid marketing services. Kuviro is built for independents, at a published price, with the growth engine already included.
Mariana Tek is part of Xplor, a large payments conglomerate. With Kuviro you get the person building it, on the phone, doing your migration himself. That is only possible because we take a small first group of studios on purpose.
A four-location boutique fitness group in New York runs its marketing and software on Kuviro. In our first year, membership revenue across the four studios grew from $1.70M to $1.81M, with two locations up 22% and 24%, and 527 new members joined. Figures reconciled from their live Mariana Tek and Stripe, ClassPass and GymPass excluded from both years, gym kept private at their request. See the case study →
15 minutes, your real numbers. We'll show you exactly where your ad money is going, no slideshow.
Kuviro