Build logPost 02
How we built attribution that survives the front desk
Most tools lose the ad click the moment a sale happens off a web checkout. Here's the tag-on-arrival model that follows a lead from first click all the way to a swiped card at the counter.
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MigrationPost 03
Everything it takes to actually replace MindBody
Switching platforms terrifies owners for good reason, memberships, autopays, and class history all have to survive the move. Here's the checklist we built the product around.
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MoreField notes
The leak teardowns
Shorter, tactical breakdowns of where gyms lose members between the ad click and the sale, and the fixes. Our field-notes series.
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