They were spending on Facebook with no idea which ads produced members. We traced every click to a paid member, fixed the silent leaks in between, and gave them one screen that tells the truth. Here's what the first five weeks looked like.
A four-location boutique fitness chain in New York was running Facebook and Google ads across all sites. Members were joining. But the owner couldn't answer the only question that matters: which ads are actually producing paying members, and at what cost?
Facebook's numbers didn't match the front desk. Half the studios looked unprofitable on paper while clearly busy in person. The owner was a month from killing the Facebook budget entirely — convinced the ads just didn't work. They weren't the problem. The wiring between the click and the sale was.
It looked fine, but failed on a common phone/network combination. Nine days of paid traffic hit a dead end no one could see.
Front-desk and POS joins never reached Meta, so it cut budget on campaigns that were actually winning.
All 23 of their automation jobs were timing out silently — green in the logs, dead in reality. Integrations looked healthy and weren't.
Referrals, walk-ins, and paid leads were indistinguishable, so spend decisions were guesses.
Wasted impressions on an audience that would never convert.
The front desk had no single list of who to follow up with or what to say.
The 70% who didn't join on day one simply disappeared — after being paid for once already.
Over the Build, we corrected the tracking, repaired every silent job, and connected the stack so the systems finally agreed with each other. Then we put it all behind a dashboard the owner could read in ten seconds.
Revenue vs. ad spend, net profit, and conversion across all four locations — refreshed continuously.
Every lead, their number and source, with one-tap texting so no one falls through.
In-person sales auto-synced to Facebook, so it optimizes on real members.
A "$29 comeback" offer plus automatic follow-ups to win back day-one no-shows.
Every scheduled job repaired and watch-dogged so a silent failure can't hide again.
Repaired and monitored daily, so paid traffic never hits a dead end unseen.
“I was a month from killing our Facebook budget for good. Ninety days later we had more members walking in than ever — on the same spend.”
Fifteen minutes, free. We'll point at the 2–3 most likely costing you members — no report, no pitch.